THE CAREER DESIGN METHOD™
Career Design for the Future of Work.
The proven psychology-backed framework for designing & launching your next chapter.
Happier, healthier, more purposeful work starts here.
The future of work is here. Are you ready?
Executives today are facing a workforce revolution, including layoffs and instability, AI reshaping careers and a loss of identity and purpose tied to 9-5 work.
The corporate career ladder is broken. It is time to create new paths and systems.
Which means that it’s time to stop defaulting to the 9-5, and time to start designing the career you were meant for.
The Career Design Method™ blends 20+ years of real-world business and brand-building experience + Masters-level education in Psychology from Pepperdine University to create the future of work: Career by Design.™
Our mission is to design happier, healthier and more purposeful work for happier, healthier and more purposeful lives.
The future of work is here. The good news is, more is possible now than ever before.
Meet Jess
Hi, I’m Jess - founder of The Full Cup Co.
I have 20+ years marketing & business leadership across Fortune 500, technology, lifestyle and financial brands such as Porsche, Michelob ULTRA, Olay, Jim Beam Brands, Miller Brewing Company, Visa, TheRealReal and more.
In 2022, I was laid off in a mass reduction right before Christmas, from the same company that I had helped reach unicorn status that same year.
I knew if leading a company to a billion dollar valuation couldn’t save me in this workforce climate, nothing could.
I was tired of handing over my purpose, livelihood and well-being to someone else after 20 years.
And I realized the opportunities for senior executives weren’t what they used to be. My choices were more limited than ever, and I wasn’t really interested in staying on the hamster wheel I’d been on my entire career.
I decided to choose myself and never looked back.
In 2024, I returned to school to pursue a Masters in Psychology @ Pepperdine University, developing my commitment to human-centered leadership & success.
In 2025, I launched The Full Cup Co. to fulfill a long-held mission: to make work (and living) happier, healthier, and more purpose-driven.
It’s my dream to help others step into theirs.
The Career Design Method
What It Is
It’s the proven framework to design and launch the next chapter of your career, based on the best of psychology + decades of building successful businesses.
How & Why It Works
Based on the best of clinical psychology application and research, 20+ years of business experience and brand-building to both help uncover what is intrinsically yours as well as help you bring it to life.
Most programs or coaches will focus either on the intrinsic or external component of career planning, and credentials vary. But both are necessary to plan an entirely new chapter and direction that is sustainable and successful.
I’ve built a proprietary framework based on the best-in-class methods of both psychology and the practice of building successful brands & businesses for decades.
Intrinsic motivation involves things like your motivators around work and life in general, feelings around work and what type of things you’d be interested in moving forward as well as your believed purpose and what you’re good at.
Research shows when we start here, this leads to more success and well-being than when we start with external motivators like titles because we create meaning for ourselves.
External career planning includes things like unique theme and opportunity mapping, positioning yourself, your business model and maybe even creating an entirely new brand in and of itself. Each path is unique to the individual. This comes as the wrapper once you have done the intrinsic work.
Many do not have the formal in-depth expertise, experience and knowledge in both the psychology and business realms. I do.
The core stages of the Career Design Method build on each other and are as follows, because you can’t pour from an empty cup;).
For Professionals
Our flagship program for professionals and executives ready to design their next chapter. You’ll clarify your unique purpose and intrinsic motivators, design your ideal career, and create a plan that balances impact, income, and well-being in 90 days or less.
Includes up to 2x/week live coaching calls, self-guided video and work, as well as a community board for feedback within 24 hours.
The Career Design Toolkit
Includes all guided video and downloadable content from our flagship program without the live coaching & community aspect.
Perfect for self-starters who want structure and depth without a live cohort or more of a DIY approach. Start anytime and go at your own pace.
The Full Cup Collective
A monthly community for continued growth and connection. Access live workshops, group discussions, and new tools each month to support your evolving goals and keep your cup full as you explore the next phase of your career.
Insights on career design, human sustainability, and the future of work.
Through essays, research, and commentary, The Refill explores how professionals can design more purposeful, resilient careers in a rapidly changing world.
For Organizations
Keynote Speaking & Media Appearances
High-impact talks & appearances on the future of work, career design, and human sustainability.
Designed to challenge outdated career models with research-backed insights and equip teams, organizations & universities with new way of thinking about career planning, impact & purpose, and long-term success in rapidly changing environments.
Trainings & Workshops
Interactive sessions that translate career planning & design into practical tools for teams and leaders for the future of work.
Understand the key drivers of career design & the future of work and how to implement them in a professional or educational setting.
Custom innovation, planning, strategy and educational workshops available upon request.
The Career Design Method Licensing
It’s time to modernize your career development department. Bring the Career Design Method™ into your university or organization.
A scalable framework that can be licensed to teach career development and entrepreneurship classes for the modern workforce.
What Clients Are Saying
“The Strategic Exit program gave me the structure, strategy and support I needed to design the career I know was meant for me. I finally know what I want to do ‘when I grow up’ and have never been more excited. It is truly the most comprehensive program and I’m so grateful. This was what I needed to unlock my next level. ”
— Melissa, former Marketing Events turned successful real estate and staging solopreneur
“I can honestly say Jess transformed my career and helped me become who I am today.”
— Amy, former Marketing ops exec turned creative strategist & agency owner
“Jess’s ability to see the big picture and connect the dots is her superpower. She takes what is normally a big, complex decision and helps break it down into a really smart plan and path forward.”
— Kate, former Chief of Staff turned founder of her own high-end B2B concierge business
Featured On
The Wantrepreneur to Entrepreneur Podcast
“Feeling stuck, burned out, or trapped by the ‘golden handcuffs’ of a corporate or tech job? This episode is your permission slip to design a new future.”
Featured On
The Thrive & Achieve Anti-preneurs Podcast
“This conversation is a masterclass in reinvention, career design, psychological freedom, and showing up for yourself.”
Host, Dr. Matt Markel
