Founder, The Full Cup Co.
Hi, I’m Jess. I'm an award-winning marketing and business executive with 20+ years of experience building and scaling world-class brands across Fortune 500, high-growth technology, lifestyle, and financial services and a recent Master’s-level education in Psychology from Pepperdine.
The first half of my career spans iconic global brands like Porsche, Visa, Michelob ULTRA, Olay, Jim Beam Brands, Miller Brewing Company, and Discover as well as high-growth tech companies where I've led teams to IPO and unicorn status.
I know what it takes to build at the highest level.
And I know what it costs when it’s taken away.
Meet Jess Lane
The Turning Point →
In 2022, I was laid off in a mass reduction (right before Christmas!) from the same company I had helped take to a billion-dollar valuation that same year.
If leading a company to unicorn status couldn't protect me, I knew the old playbook was broken. So instead of waiting for another company to choose me, I made a different choice: I chose myself.
That decision led me back to school to complete my Master’s degree in Psychology at Pepperdine University, deepening my commitment to the human side of career design, sustainable success, and what it actually takes to do work that fulfills you.
It then led me to build The Full Cup Co., the program and methodology I wish I'd had when I was sitting in that uncertainty, wondering what came next.
Why I Built This
Most career advice starts in the wrong place. It starts with the market → with jobs, titles, and what looks good on paper. Full Cup Method™ starts with you.
This approach is based on decades of psychology research and market data, because it's also based on the best way to differentiate yourself in the future of work.
Work is changing. Reid Hoffman says the 9-5 will be extinct by 2034. It’s time we start taking control of our livelihoods and well-being and prepping ourselves for the Future of Work.
More About My Experience
20+ years marketing & business leadership across Fortune 500, technology, lifestyle and financial brands such as Porsche, Michelob ULTRA, Olay, Jim Beam Brands, Miller Brewing Company, Visa, Discover and more…
I then led tech companies to IPO [initial public offering] and unicorn status [billion dollar valuation!]
Beyond my corporate and tech track record, I’ve coached and consulted across multiple industries - always with a focus on aligning strategy with purpose, people and performance.
In 2024, I returned to school to pursue a Masters in Psychology @ Pepperdine University, developing my commitment to human-centered success and well-being.
In 2025, I launched The Full Cup Co. to fulfill a long-held mission: to make the future of work happier, healthier, and more purpose-driven.
